Case Studies

Case Study: Major Oil Company

Business Objective: A major oil company wanted to build ancillary income by marketing appropriately targeted services and programs to its gasoline credit card customer base.

Solution: AHA designed a tailored marketing program utilizing telemarketing to reach out to targeted cardholders.

Results: Over 10% of contacted customers signed up, with billing through their oil card. The client received an ancillary revenue stream with recurring billing on tens of thousands of members who signed up through their program. The partner repeated the marketing program a number of times to their customer base with similar results. Multiple years later, members from the earliest marketing programs are still active as paying members, enjoying their relationship benefits.

Case Study: Nationally Recognized Mortgage Servicing Company

Business Objective: A well-known Mortgage Servicing Company wanted to build ancillary income and offset its processing and administrative servicing costs, while building loyalty and locking in consumers to a longer relationship.

Solution: AHA designed a homeowner membership marketing program utilizing telemarketing to reach out to mortgage customers.

Results: Signing up over 10% of contacted customers and billing them through their monthly mortgage statement, the client received an ancillary revenue stream with recurring billing on tens of thousands of members signed up through their program. The partner repeated the marketing program a number of times to their customer base with similar results. 6 years later, members from the first marketing programs are still paying members.

Case Study: A Nationally Advertised Home Product Manufacturer

Business Objective: Increase consumer recognition of the benefits of its products during the peak advertising and buying season; highlight the positive financial impact of product use on the sale price/value of a home; produce increased store traffic and inventory throughput.

Solution: American Homeowners Association worked with this partner to research the market and evaluate the products, identify key benefits, facts, and features, and create co-branded educational materials for homeowners highlighting the cost/benefit ratio of certain home improvements using the type of product line marketed by the partner. AHA’s consumer focus provided greater credibility and a credible third-party endorsement for the research findings and Top 10 Tips published for homeowners.

Results: AHA and client distributed these third party endorsed educational materials in the form of succinct tips and press and media releases distributed broadly to print and broadcast outlets, leveraging strong media relationships, generating media placements and consumer interest in the topic, raising brand awareness; and creating increased store traffic to purchase the products.

Case Study: Mid-Sized Online Retailer

Business Objective: Increase average profit on every transaction, while creating stronger motivation for consumers to return and buy again.

Solution: AHA implemented an online post-transaction “AHA Rewards” marketing program featuring a special bonus in the form of a discount to members to return to the retailer’s site and buy again.

Results: AHA created a self-reinforcing loop for its retailer partner. Customers were offered a promotion that made them feel thanked for their order, and gave them a discount off additional purchases from the same store. AHA generated new members, and paid its retailer partner a profitable fee per new member. AHA also underwrote the cost of providing to participating customers the rebate off their future purchases from the retailer.

Case Study: Nationally Known Credit Card Issuer

Business Objective: Build ancillary income by marketing appropriately targeted products and programs to customer base.

Solution: AHA designed a marketing program utilizing telemarketing to reach out to targeted cardholders.

Results: Signing up over 10% of contacted customers, and billing them through their credit card, the client received an ancillary revenue stream with recurring billing on tens of thousands of members signed up through their program.

Case Study: Female-Targeted Top 100 Internet Portal

Business Objective: Increase per visitor income yield, diversify revenue streams away from advertising revenue sales only, support the stated mission of the site to serve the needs of its targeted audience.

Solution: AHA worked with the company to better understand its customer base, applied proprietary marketing optimization technology and marketing methodology to fast-cycle custom creative and offer tests targeted towards partner’s customer base.

Results: The client received an ancillary revenue stream that outperformed advertising-only opportunities for the same space, diversified their revenue streams, and removed some of the cyclicality of their revenues, which had been advertising only and more seasonal.

Client Case Study: A Well-Known Online Marketing Company

Business Objective: The client wanted to increase income per customer, and beat other marketing program returns to maximize ROI.

Solution: AHA worked with the marketing company to better understand its customer base, applied proprietary marketing optimization technology and marketing methodology to fast-cycle testing of creative and offers targeted towards partner’s customer base.

Results: The client realized a higher ROI on the AHA offer than other comparable offers. The program has run multiple times, and AHA continues to work with this partner to develop and deliver valuable new offers to partner’s customers.

Proven Success